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FoodHub Delivery App Launch

Full-scale digital marketing strategy for a food delivery app launch, including influencer partnerships and paid advertising.

Social MediaInfluencer MarketingPPC
FoodHub Delivery App Launch

Key Results

+500K
App Downloads
+125K
Active Users
+380%
ROI

The Challenge

FoodHub was entering a highly competitive food delivery market dominated by established players. They needed to create buzz, drive app downloads, and acquire active users quickly while maintaining a reasonable customer acquisition cost.

Our Solution

We executed a comprehensive app launch strategy: 1. **Influencer Marketing**: Partnered with local food influencers and micro-influencers to create authentic content and generate social proof. 2. **Social Media Campaigns**: Ran viral social media contests, user-generated content campaigns, and engaging video content across Instagram, TikTok, and Facebook. 3. **Paid Advertising**: Implemented targeted app install campaigns on Google, Facebook, and Instagram with optimized creative and audience targeting. 4. **Launch Promotions**: Created time-sensitive offers and referral programs to incentivize downloads and first orders.

Results Achieved

500,000+ app downloads in first 6 months

125,000 active monthly users achieved

380% return on advertising investment

40% of users acquired through referrals

Average order value of $32.50

4.6-star rating with 25,000+ reviews

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